How ČPP turned strategy into performance and beat its plan by CZK 2 billion

A three-year program. The program ran 2023–2025: one year to define direction, two years of intensive delivery. Kogi CON acted as the external execution partner: it set up the governance model, managed the portfolio of initiatives and consistently drove results into the line organization. Of the 27 initiatives, 23 were fully completed and handed over to the business, 3 were closed due to migration to the new NEURON core system, and 1 was integrated into another initiative.

Each pillar delivered a clear impact:

• People – Introducing a unified behavioral framework and managed employee lifecycle work increased engagement, team stability and managers' ability to systematically embed standards and know-how into everyday practice.
• Brand – Defining two strategic segments and a unified redesign of branches increased the brand's relevance to clients, improved consistency of experience and clarified decisions on investment, products and sales activities.
• Business – Strengthening the internal network, new sales tools, and managing the performance of partners and comparison sites led to greater efficiency in client work, better conversion and systematic sales performance management.
• Digital World & Processes – A repeatable digitalization model, the Chat ČPP AI platform (30+ agents) and extensive end-to-end automation sped up key processes and freed up capacity for client-facing work.
• Smart Service – New policy terms written in plain language and expanded assistance services increased clarity, legal certainty and the perceived value of insurance as a long-term service.